Snow Bird Lures

Packaging, Product Design, Brand Identity, Brand Expression, Illustration

Snow Bird is a brand of fishing lures that is made from 100% recycled materials that provides an educational platform for fishing responsibly.

Snow Bird products address a sport and practice that has a harmful environmental impact. Alaska has been facing warming temperatures faster than any place on the planet, sea levels are rising, habitats are being lost, and the impact is global. Wild Salmon are negatively impacted with a declining population. Local communities in Alaska rely on salmon for food and a source of income. Snow Bird teaches people to fish responsibly and raise money to combat climate change.