Moab

Brand Identity, Brand Expression, Print and Pattern, Wayfinding, Merchandise

Moab, Utah is best known for Arches National Park and its unique arches, rock formations and petroglyphs. Moab offers mountain bikers and hikers world class trails. Traditional pottery and jewelry by local artisans is sold in the neighboring town.

The Moab brand identity and expression is influenced by the geometric shapes found in Native American art originating in Utah. The brand’s look is clean and simple, much like the barren landscape in Moab. Although there are few plants, the desert is filled with rich red clay, blue sky, rivers, and sunshine. The Moab brand reflects these beautiful colors and the sculptural landscape of the desert.